Online Marketing: Are You Doing Enough?
Feb 9th
Today, online marketing means not only being where your customers are, but also knowing the right ‘amount.’ Being on Facebook, Twitter, LinkedIn, and YouTube are all great, but for consumers, it can sometimes be overwhelming. Remember that the goal of online marketing and social media isn’t to bombard customers and fans with your products and [...]
Do You Understand Your Customer?
Jan 29th
As more and more companies continue to leave store-front businesses in exchange for e-commerce sites, one important question that these businesses must ask themselves is if they really understand their customers. While it is easy to say you made a hundred sales in one month, the more important question is why your customers chose to [...]
Five Questions That Will Help You Define Your Brand
Jan 24th
You’re starting a company that sells lederhosen online. They are top quality lederhosen and you offer them at a reasonable price. What is it that is going to set you apart from the other websites that sell lederhosen? What is special about your offering? What is unique? These are things you should consider from day [...]
Two Years With Tumblr: My Love Letter
Jan 19th
Dear Tumblr,
It’s time that I just come out and say it. For all of the world to hear me shouting it from the pixelated rooftops. I love you! I love you and I will never leave you. Ever. When I first laid eyes on you back in January of 2008, I just knew we were [...]
Relationship Status: It’s Complicated
Jan 14th
“Have you heard? John and Mary broke up.”
“How do you know?”
“She just updated her Facebook”
Believe it or not, this is how many people today find out about break ups and new relationships. With just a few clicks, you can make it ‘official.’
As Facebook continues to grow in both size and influence, more and more people [...]
WWCD? What Would Craigslist Do?
Jan 7th
Meet Craig Newmark. You may not recognize him if he walked past you, but you’ve probably heard of the website he started. Craigslist. With an estimated 48.7 million people visiting his site a month from the U.S. alone, Craigslist is in a league of its own.
While it continues to climb in traffic, one thing continues [...]
How Big Is Your Network?
Dec 10th
The other day I received a Facebook friend request from someone I didn’t know. While I was surprised at the request, it wasn’t the first time. When I view their profile they had over 3,500+ ‘friends,’ zero of which I knew. While there are those that use Facebook to build quality connections and meet new [...]
How Facebook Is Changing The Way You Think
Dec 3rd
Did you hear who is getting married? Or about who got accepted into medical school? If you haven’t go check your Facebook feed, it is bound to be there.
As Facebook continues its’ rise to social networking supremacy, it is re-inventing the way we get information. Before there was Facebook, the way we got information about [...]
Twitter Mistakes The Pro’s Make
Nov 23rd
I find myself acutely observant of the way various high profile Twitter personalities approach their use of the platform. Insight into their personal styles and why they have chosen to go about things the way they do allows me the opportunity to learn from those who have a proven track record in a way that [...]
