Online Marketing: Are You Doing Enough?
Feb 9th
Today, online marketing means not only being where your customers are, but also knowing the right ‘amount.’ Being on Facebook, Twitter, LinkedIn, and YouTube are all great, but for consumers, it can sometimes be overwhelming. Remember that the goal of online marketing and social media isn’t to bombard customers and fans with your products and [...]
Do You Understand Your Customer?
Jan 29th
As more and more companies continue to leave store-front businesses in exchange for e-commerce sites, one important question that these businesses must ask themselves is if they really understand their customers. While it is easy to say you made a hundred sales in one month, the more important question is why your customers chose to [...]
Five Questions That Will Help You Define Your Brand
Jan 24th
You’re starting a company that sells lederhosen online. They are top quality lederhosen and you offer them at a reasonable price. What is it that is going to set you apart from the other websites that sell lederhosen? What is special about your offering? What is unique? These are things you should consider from day [...]
WWCD? What Would Craigslist Do?
Jan 7th
Meet Craig Newmark. You may not recognize him if he walked past you, but you’ve probably heard of the website he started. Craigslist. With an estimated 48.7 million people visiting his site a month from the U.S. alone, Craigslist is in a league of its own.
While it continues to climb in traffic, one thing continues [...]
24% Increase Predicted for Online Holiday Spending
Nov 17th
According to the Deloitte Annual Holiday Survey, consumers will be turning to social media sites to help handle their holiday shopping this year. 17% of consumers, to be exact. It comes as no surprise that more than half of these users will be searching for discounts and deals. The rest are looking for gift ideas, [...]
